Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that ...
Lee masCommoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...
Lee masConsumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...
Lee masHelps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical ...
Lee masDigital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, ...
Lee masprovides the first comprehensive assessment of the various issues faced by countries in the European Union, where progressing ...
Lee masAmazon's Fire phone. Google Glass. Facebook Home. Quikster. New technologies alone don't always cause industry changes. ...
Lee masOffers cutting-edge knowledge on various design and product development related technologies, and applications of these technologies ...
Lee masThe world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...
Lee masIn Shift: Transform Motion into Progress in Business, Chief Strategy and Marketing Officers at Merkle and dentsu offer business ...
Lee masThis book gathers the results of an interdisciplinary research project led by the Swiss Competence Centers for Energy Research ...
Lee masThe impact of Neuromarketing for the businesses and the country is relevant. Its implicit and automatic processes lead to ...
Lee masBased on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...
Lee masIn The Unintended Consequences of Technology: Solutions, Breakthroughs and the Restart We Need, accomplished tech entrepreneur ...
Lee masDrive revenue and grow your business by using the powerful concept of scarcity.
Lee masExamines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
Lee mas